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Precision ag adoption forecasts have been wrong for 20 years, landmark study finds

Precision ag adoption forecasts have been wrong for 20 years, landmark study finds

31-Mar-2026

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By Oliver Morrison

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Halter raises NZD $377m to drive global expansion as virtual fencing demand surges

Halter raises NZD $377m to drive global expansion as virtual fencing demand surges

24-Mar-2026 | By Oliver Morrison

Headlines

Ecorobotix invests $50M to scale US assembly of its ultra‑precise ARA sprayer

Ag movers & shakers for March 2026: ADM makes South America appointment, AGCO names CDIO

Tanimura & Antle’s tech journey: How the specialty crop grower is boosting production with agtech

Japanese firms bringing carbon credits to Thailand through greener agriculture

Snow damage reveals looming crisis in Japan’s leading fruit-producing region

From biosecurity to supply chain challenges: How the animal protein sector is evolving to deliver safe, nutritious food

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In focus

‘Things are not good,’ Rabobank analyst gives the U.S. ag economy a pulse check

‘Things are not good,’ Rabobank analyst gives the U.S. ag economy a pulse check

03-Feb-2026 By Ryan Daily

Global test bed: How MENA’s shared challenges can drive agri-tech growth

Global test bed: How MENA’s shared challenges can drive agri-tech growth

In paid partnership with Rethink Events Ltd

DSM‑Firmenich’s €2.2bn ANH exit underscores ‘barbell’ reality in animal health investment

DSM‑Firmenich’s €2.2bn ANH exit underscores ‘barbell’ reality in animal health investment

09-Feb-2026 By Oliver Morrison

Spotlight on Mexico: Can investment and market diversification enhance food security?

Spotlight on Mexico: Can investment and market diversification enhance food security?

In paid partnership with Rethink Events Ltd

Featured

Insight

February recap: Top 10 innovation, startups, industry trend stories

February recap: Top 10 innovation, startups, industry trend stories

Innovation and trends

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Precision ag adoption forecasts have been wrong for 20 years, landmark study finds

Precision ag adoption forecasts have been wrong for 20 years, landmark study finds

31-Mar-2026By Oliver Morrison

South Korea accelerates AI deployment with U$27m marine and fisheries investment

South Korea accelerates AI deployment with U$27m marine and fisheries investment

30-Mar-2026By Amanda Lim

French orchard growers turn to biocontrol, AI and climate‑smart varieties as pesticide squeeze tightens

French orchard growers turn to biocontrol, AI and climate‑smart varieties as pesticide squeeze tightens

26-Mar-2026By Oliver Morrison

Partner insightMore →

Building Resilient Aquatic Systems for Food Security and Climate Action

Building Resilient Aquatic Systems for Food Security and Climate Action

Paid for by Rethink Events Ltd

Shaping the Future of Livestock & Animal Ag

Shaping the Future of Livestock & Animal Ag

Paid for by Rethink Events Ltd

World Agri-Tech San Francisco: Summit Guide Download

World Agri-Tech San Francisco: Summit Guide Download

Paid for by Rethink Events Ltd

World Agri-Tech Mexico: Summit Guide Download

World Agri-Tech Mexico: Summit Guide Download

Paid for by Rethink Events Ltd

Start-ups

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Ecorobotix invests $50M to scale US assembly of its ultra‑precise ARA sprayer

Ecorobotix invests $50M to scale US assembly of its ultra‑precise ARA sprayer

31-Mar-2026By Oliver Morrison

Video: Reservoir Farms showcases ag innovation in action during grand opening

Video: Reservoir Farms showcases ag innovation in action during grand opening

26-Mar-2026By Ryan Daily

4 trends reshaping agtech: How start-ups, investors, companies are navigating a tough year

4 trends reshaping agtech: How start-ups, investors, companies are navigating a tough year

24-Mar-2026By Ryan Daily and Oliver Morrison

Rainbow Crops: The VIB spin‑off using genome editing and AI to reinvent crop breeding

Rainbow Crops: The VIB spin‑off using genome editing and AI to reinvent crop breeding

19-Mar-2026By Harry Holmes

Events & webinars

Animal AgTech Fort Worth 2026

Conference & exhibition

Animal AgTech Fort Worth 2026

08-Apr-2026

Agtech adoption strategies: Building buy-in from farmers and the wider supply chain

Webinar

Agtech adoption strategies: Building buy-in from farmers and the wider supply chain

21-Apr-2026

Funding, mergers & aquisitions

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South Korea accelerates AI deployment with U$27m marine and fisheries investment

South Korea accelerates AI deployment with U$27m marine and fisheries investment

30-Mar-2026By Amanda Lim

Philanthropy steps in where VC won’t: DSV and Renaissance launch venture engine for climate‑ready crops

Philanthropy steps in where VC won’t: DSV and Renaissance launch venture engine for climate‑ready crops

30-Mar-2026By Oliver Morrison

German start-up Eternal.ag secures €8M to launch fully autonomous greenhouse harvesting robot

German start-up Eternal.ag secures €8M to launch fully autonomous greenhouse harvesting robot

26-Mar-2026By Oliver Morrison

Halter raises NZD $377m to drive global expansion as virtual fencing demand surges

Halter raises NZD $377m to drive global expansion as virtual fencing demand surges

24-Mar-2026By Oliver Morrison

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