Food and ag investor Pymwymic has announced a new investment in Dimensions Agri Technologies (DAT), a Norwegian company developing precision spraying technology for cereal farming.
At the heart of the deal is DAT’s EcoPatch system, a retrofit camera and AI platform that mounts onto existing sprayers and detects weed patches in real time. Rather than treating entire fields, farmers can spray only where weeds are present – cutting herbicide use by an average of around 45% while maintaining crop performance.
The funding round was co‑led by Pymwymic and Norway’s climate investor Nysnø, with participation from SBGi, and will support the rollout of EcoPatch through OEM partnerships and expansion into new markets.
The investment reflects Pymwymic’s long‑held thesis – outlined in its AgTechNavigator profile – that financial returns and positive environmental change can be mutually reinforcing, rather than competing priorities.
Closing a long‑standing gap in cereals
The appeal of DAT’s technology lies in the structural inefficiency it targets. Conventional weed control in cereals still relies largely on blanket spraying, applying herbicides uniformly regardless of actual weed pressure. That results in unnecessary chemical use, rising resistance risks and higher costs for growers.
While spot spraying has made inroads in row crops, cereals have remained a tougher challenge. Dense canopies and visual complexity make it difficult for existing systems to reliably identify weeds within a growing crop.
DAT’s green‑on‑green detection system – which identifies weeds within the crop itself – is designed to address that gap. Its patch‑spraying approach also mirrors how weeds naturally occur in clusters, allowing treatment to be focused where it is needed most.
“DAT stood out to us as the only commercial solution for early grass‑weed detection in cereals,” said Sophie Pickering, associate partner at Pymwymic, highlighting its potential to reduce herbicide use while improving farm economics.
Efficiency or transformation?
Precision spraying is often framed as an optimisation technology rather than a transformative one. Some argue that, like other weed control tools, it does not eliminate selection pressure and could still lead to shifts in weed populations over time.
Pymwymic pushes back on that characterisation.
“Technologies need to work alongside how farmers are already working,” Pickering told AgTechNavigator. “Seeing EcoPatch as only making current systems more efficient is a narrow‑minded way of looking at the technology.”
She argues that incremental change at scale can still be system‑shaping – particularly in a sector where disruptive shifts are constrained by agronomy, equipment cycles and farm economics.
Mechanical weeding, for example, may reduce inputs but remains too labour‑intensive and costly for large‑scale cereals, she said. By contrast, EcoPatch integrates into existing machinery and workflows, lowering adoption barriers.
For Pymwymic, the attraction lies in this combination of practicality and impact – delivering measurable reductions in chemical use without requiring farmers to overhaul their systems.
Built for scale
Founded by a Norwegian farming family in 1999, DAT has spent decades building its technology through agronomic data collection and field validation. The system was commercialised in 2022 following collaboration with Adigo Mechatronics, and the company has since installed more than 50 systems across Northern Europe.
Partnerships with machinery players such as Kverneland are expected to accelerate deployment, while the latest funding will support wider rollout.
“We’re excited to begin this new chapter with a highly competent group of investors,” said Kristian Kaurstad Morthen, CEO of DAT. “This will accelerate scaling of our precision‑spraying solution – helping farmers produce more with less, while reducing the overall environmental impact.”
Impact investing meets operational reality
DAT becomes the latest addition to Pymwymic’s Healthy Food Systems Impact Fund, which targets technologies capable of delivering near‑term, measurable reductions in agricultural inputs.
The investment underlines a broader shift in agtech capital allocation: away from long‑horizon, unproven concepts and towards technologies that can plug into existing systems and deliver immediate gains.
In that sense, EcoPatch reflects a pragmatic view of agricultural transformation – one where change is less about wholesale disruption and more about rewiring established practices from within.
For Pymwymic, that remains central to its thesis: that impact does not require reinventing farming from scratch – just making it work better, faster and more efficiently at scale.
