Thunderstruck Ag expanded its offerings to include FertiSystems and Sharp Harvest products, as the ag retailer tees up global growth for 2026 with the help of a Brazilian office, Jeremy Matuszewski, founder and CEO of Thunderstruck Ag Equipment, told AgTechNavigator.
Keen on discovering farmer-led innovation, Matuszewski came across the Rezidue Reaper by Sharp Harvest at a trade show and saw the potential for farmers. The Rezidue Reaper by Sharp Harvest is a head–mounted tillage attachment, designed to improve residue management from corn, soybeans, wheat, and other high-biomass crops, the company shared.
“This farmer figured out a way to not only knock the stock down, but also do a min-till in the same pass. So, what this is going to do is ensure that the residue is completely destroyed, and [it] is in the ground. ... So, it is going to force those nutrients into the ground faster. It is also going to eliminate a tractor, a piece of tillage equipment, the fuel, and a guy to run it,” he said.
Thunderstruck also now offers products from Brazil-based FertiSystem, including the Auto-Lub AP NG Fertilizer Metering Unit, Fert Sensor, and AT 200 Display. These products are designed to track fertiliser application, allowing growers to detect blockages, build-ups, or inconsistencies in real-time, the company shared in a press release.
“One of the big issues when farmers are putting down fertiliser is knowing exactly how much is going in the ground,” Matuszewski said. “If a farmer ... has 68 openers on his drill, and he goes 100 yards, and six of those openers are blocked — and he does not know that — that means none of those plants are getting the fertiliser that they are supposed to, and then that directly impacts the yield.”
How Thunderstruck brings tech to farmers across the globe
Having established a presence in North America, Thunderstruck is expanding globally, having opened an office in Brazil last summer, with plans for Argentina, Europe, and Ukraine next. This comes as growers around the world are turning to tech to solve pressing farming issues, Matuszewski noted.
American, Australian, and Canadian farmers need technology, including automation, to address labour challenges and manage costs, Matuszewski explained. On the other side of the farmer, dealers are using AI to get equipment up and running faster and to learn about products or parts faster, he added.
Elsewhere, Brazil has “an unbelievable labour pool,” but farmers in the country need technology, which can further boost production and efficiency, Matuszewski said. With Brazil already surpassing U.S. production in soybeans and other crops, technology could unlock even further production gains, putting further pressure on the American farmer, he pointed out.
“We have really worked hard on being the absolute best that we can be with what we have. They are kicking our asses without any of that, and once they have [more technology], we are in big, big trouble over here,” Matuszewski elaborated.
