Agricultural automation and AI were on full display at the 2026 edition of the Consumer Electronics Show (CES), Jan. 6-9, as original equipment manufacturers (OEMs), like Kubota and Bobcat, showcased their latest machines to help farmers.
At booth #6001, Kubota North America reinforced its smart farming strategy, highlighting an autonomous 105.7-horsepower diesel Kubota M5 Narrow tractor, made possible through a partnership with agtech company Agtonomy.
Additionally, the OEM revealed a transformer robot called KVPR that expands, contracts, and moves in every direction, making it suitable for different operations and seasons. The robot also comes with a Digital Twinning System that allows users to perform real-time data monitoring, Kubota shared in a press release.
“Physical AI is a key inflection point for our industry and for Kubota. Decision-making, obstacle detection, and voice recognition capabilities mean AI real-time insights will now inform tasking, labor assignments, and efficiency improvements. This is just the beginning of what is possible when you design technology around human needs, enhancing the way customers live and work rather than focusing only on technical capability. We can now facilitate more complexity with more certainty and more simplicity than ever before,” said Brett McMickell, CTO for Kubota North America, in a press release.
Bobcat showcases autonomous lifter, AI features
Kubota was not the only OEM sharing its latest in automation and AI, as construction and agriculture OEM Doosan Bobcat revealed the next iteration of its autonomous RogueX concept.
At booth #5840, Bobcat revealed the RogueX3, an autonomous electric vehicle loader that can be built to run on electric, diesel, hydrogen, or hybrid, the company shared in a press release. The autonomous vehicle features a modular design, including the ability to add or remove a cabin or add a configurable lift arm.
Additionally, Bobcat showcased several AI features, including an AI support and service platform called Service.AI, which provides Bobcat dealers and technicians with repair manuals and real-time diagnostic help.
Bobcast also highlighted its prototype Collision Warning and Avoidance System, which uses advanced imaging radar to detect possible collisions and accidents, slowing the machine down before they happen, the company explained.
Is consumer tech the future of indoor ag?
In indoor ag, Princeton-based AI company Luya Tech revealed its microgreens nutrition system at booth #62039, allowing consumers to grow microgreens at home, the company shared in a press release.
The Luya nutrition system uses AI, cameras, and sensors to monitor microgreen growth, adjusting humidity, temperature, nutrition, and light in real-time. Consumers use pre-seeded growing trays to grow microgreens, similar to capsule coffee machines, and users can personalize the flavor and nutrition via a mobile app, Luya explained.
“Luya turns the home into a personal nutrition factory — using AI to grow food that is not only fresh but customized for taste and optimized for health,” Chunjun Wang, founder and CEO of Luya Tech, said in a press release.
