Trapview and Doktar unite to cut pesticide use and boost biodiversity

Selim Ucer, co-founder of Doktar (left) and Dejan Jančič and CEO of Trapview Group (right) at the recent Agritechnica 2025 show.
Selim Ucer, co-founder of Doktar (left) and Dejan Jančič and CEO of Trapview Group (right) at the recent Agritechnica 2025 show. (Doktar)

The partnership combines Trapview’s AI-powered pest monitoring and forecasting technology with Doktar’s holistic digital agronomy platform, aiming to inspire climate-smart, sustainable food systems across Europe, MENA, and beyond

Trapview, a global player in automated pest monitoring and forecasting, and Doktar, a Netherlands-based agri-intelligence company, have announced a strategic partnership designed to transform pest management and advance regenerative agriculture.

The collaboration integrates Trapview’s advanced AI-driven trapping and forecasting capabilities into Doktar’s 360° digital agronomy platform, which already connects satellite imagery, IoT sensors, farm records, and agronomic models. Together, the companies aim to create a single, coherent decision-support environment for farmers and agribusinesses.

“The partnership is a natural fit between Doktar’s holistic platform and Trapview’s superior pest monitoring technology,” a spokesperson told AgTechNavigator. “Both companies share a strong commitment to sustainability, enabling healthier food with fewer pesticides while improving biodiversity on and around farmland.”

Integration for real-time, field-level insights

Trapview’s pest data will be fully embedded within the Doktar App, allowing users to monitor pest dynamics alongside soil health, crop vigour, and field operations. Farmers will receive automated, localized alerts and recommended spray windows calibrated to their geography, climate, and pest pressure, optimizing input use and reducing pesticide drift and wastage.

Initial rollout will focus on regions where both companies have strong operations, including Turkey, Southern Europe, and selected MENA markets, before scaling globally.

KPIs: measuring impact on sustainability

Success over the next 12-24 months will be measured through: reduction in pesticide use per hectare, reflecting smarter, targeted interventions; and total hectares covered by the integrated solution, demonstrating scalability and impact.

Pilot programmes are already underway within Doktar’s partner networks, combining Trapview’s data with existing PestTrap deployments to validate pesticide reduction and biodiversity benefits.

Adding a biological layer to digital twins

Doktar’s platform uses digital twins to simulate real-world field conditions by combining satellite imagery, IoT sensor data, and soil diagnostics. Integrating pest population dynamics adds a critical biological layer, enabling:

  • Forecasting outbreak risks and generating early warnings.
  • Mapping pest pressure zones and correlating them with biodiversity indicators.
  • Identifying precision intervention points to reduce chemical loads while protecting yields.

This approach paves the way for predictive biodiversity mapping, or heatmaps that show how pest pressures and interventions affect ecosystem resilience.

Expanding pest coverage and AI’s future role

Trapview currently monitors over 60 pest species and is expanding its portfolio to include high-risk invasive species and pests threatening global agriculture.

Looking ahead, the companies believe AI will become the central intelligence layer for crop protection and biodiversity monitoring, integrating multi-source data to deliver prescriptive recommendations, simulate future scenarios, and automate monitoring, reporting, and verification (MRV) at scale.

Driving adoption through on-farm support

To overcome adoption barriers, Doktar offers agronomist-led support, mobile onboarding, and localized dashboards, alongside webinars and field days to demonstrate yield and cost benefits.

“Our goal is to make the experience accessible to everyone, from large agribusinesses to smallholders using smartphone-based tools for the first time,” the spokesperson said.

High-quality pest monitoring is a cornerstone of biodiversity-friendly agriculture, the spokesperson stressed. By enabling early detection and precision interventions, the Doktar-Trapview partnership promises to reduce pesticide use, protect beneficial species, and build resilient food systems – critical steps toward sustainable agriculture in an era of climate uncertainty.