Swiss firm Ecorobotix has reached a major milestone, securing $150 million in Series C and D funding to propel its next phase of growth. The investment, led by Highland Europe and joined by new investors European Circular Bioeconomy Fund (ECBF) and McWin Capital Partners, will be used to scale operations, expand its crop-specific algorithm portfolio, and accelerate R&D.
Precision spraying, plant by plant
At the heart of Ecorobotix’s innovation is its Plant-by-Plant™ AI technology, which identifies and treats individual plants with ultra-high precision using a spray footprint of just a few centimeters. This approach reduces pesticide use by up to 95% while maintaining crop health and effectiveness. Growers benefit from the safe use of non-selective products, lower input costs, compliance with increasingly strict regulations, and ultimately, higher yields.
Accelerating algorithms
CEO Dominique Mégret told AgTechNavigator the funding will fast-track the development of 12 new crop-specific algorithms slated for launch next year. “This funding allows us to accelerate testing and deployment and bring these innovations to market much faster,” he said.
Expanding into new markets
Ecorobotix is rapidly growing in the United States, he revealed, having expanded beyond California into nationwide sales. The company also plans to strengthen its presence in Oceania, particularly Australia and New Zealand, where demand for its technology is rising.
“We adapt our solutions to the specific needs and regulations of each market,” he explained. “We’re attentive not only to varying compliance frameworks but also to cultural and agronomic differences. In Europe, for example, the political and environmental push to reduce crop protection products makes our technology especially relevant and in high demand.”
Strategic focus and accessibility
Currently focused on high-value vegetable crops like carrots and onions, Ecorobotix aims to make its technology scalable for broader use. It is also exploring subscription and leasing models to improve accessibility, particularly in the US. “Larger farms typically see the fastest payback, but our long-term goal is to make the technology scalable and accessible for a wider range of operations.”
Local dealer networks are central to Ecorobotix’s expansion strategy, he added, ensuring strong customer relationships and reliable service across regions.
Backing innovation with strategic capital
The involvement of new investors Highland Europe, ECBF, and McWin Capital Partners is expected to deepen Ecorobotix’s product development and AI capabilities.
“The support from these new investors allows us to deepen our product development efforts, accelerate innovation, and further advance our AI capabilities, strengthening our position as a leader in ultra-high precision spraying technology.
