Speaking to AgTechNavigator at the World Agri-Tech Innovation Summit in London, Neil Jadhav, founder and CEO of Map My Crop said the firm will focus on expanding in SEA for the foreseeable future.
“I’m personally a big believer in SEA. It’s going to be a biggest market for our company, and even the industry in general, where we’ll see the most growth in terms of the revenue, in terms of the on-ground implementation and the scalability. I’m very sure it’s going to be our fastest growing. We’re already seeing some early signs and I’m betting big on it.”
Jadhav noted that many SEA nations are facing mounting productivity pressures, making technology adoption increasingly urgent.
“In some SEA countries, crop yields have stagnated or even declined in certain regions — for example, rice yields have been falling. Some South Asian countries are now importing rice because of this decline, which has made it clear that they need to focus on sustainable growth, use data, and take action now. Climate factors and on-field challenges have contributed to the issue, but with strong leadership, fresh perspectives, and advancing technology, everything is coming together — and we’re seeing a level of openness and receptiveness that wasn’t there before.”
Prime time to expand
Jadhav said regulatory and operational conditions have improved significantly in recent years, which as motivated the company to expand its presence in the region.
“Three years ago, there were some regulatory challenges, but things have evolved since then. Governments, businesses, and people now better understand the importance of technology and its implementation. Some of the current challenges involve trustworthiness and language barriers, which we’ve addressed by working with local talent,” said Jadhav.
“For companies like ours operating across borders, data policies are crucial. I’m glad that countries like Singapore and the Philippines have introduced their own data frameworks, which help us stay compliant and implement clear policies. Today, all our data is stored securely on AWS Cloud, and many countries now have their own AWS data centres. Previously, compliance and gaining trust –especially when data was stored overseas – these were major challenges.”
Jadhav added that have a local presence will be very important for its expansion.
“We are strategically planning to have a team in Manila, Singapore and Kuala Lumpur as well. We see great talent and growth opportunities out there. It will also act as a secondary team supporting the US market.”
Map My Crop is an agri-tech company specialising in precision agriculture through advanced crop mapping and data analytics.
Leveraging satellite imagery, AI-driven insights, and field-level data, the company provides farmers with real-time visibility into crop health, growth stages, and yield potential.
“From 2020 to 2023, we ended up onboarding close to 3 million odd farmers in around 12 countries. While working with them, we realised that no one model will work in all countries. We built a hyper local model and launched that. And now, cut to 2025, we have onboarded 6.2 million farmers. We were with 50 enterprises such as USFDA, PepsiCo, the Philippines Department of Agriculture, and Enterprise Singapore,” said Jadhav.
According to Jadhav, its technology helps deliver at least a 30% yield improvement and 40% cost reduction.