Leading EU feed players are strengthening their positions in core growth markets.
Dutch feed giant, De Heus Animal Nutrition, has acquired Voeders Huys, a Belgian feed manufacturer with production facilities in Bruges and Northern France. The move boosts De Heus’ local production capacity and consolidates its growing market presence in Western Europe, particularly in the poultry sector.
The deal marks a strategic milestone for De Heus as it continues to build out its regional manufacturing capabilities. Voeders Huys brings with it approximately 250,000 tons of annual production capacity, a well-established team, and strong customer ties across Belgium and Northern France.
In recent years, Agrifirm achieved strong commercial growth in Belgium, particularly in the poultry sector. This deal, according to the Dutch feed player, not only reinforces the company’s position in poultry but also allows it to expand into other sectors and respond more effectively to customer demand.
Previously, De Heus supplied the Belgian market primarily from its Dutch facilities. The acquisition of Voeders Huys enables the group to localize production, which Gabor Fluit, CEO of De Heus Animal Nutrition, described as “an important step in our ambition to grow globally, with solid roots in local markets.”
The company emphasized that integrating Voeders Huys’ local expertise with De Heus’ global R&D capabilities will enhance its ability to deliver tailored, high-quality feed solutions. Joost Belt, group director of marketing and sustainability, told us the acquisition would also support De Heus’ sustainability targets by shortening supply chains and reducing greenhouse gas emissions.
The move aligns with De Heus’ broader strategy to expand its footprint in key European markets, as the company continues to seek new growth opportunities across borders.
Hungarian divestment
In parallel developments, Dutch agri-cooperative Royal Agrifirm Group announced its exit from the Hungarian feed market. Agrifirm Hungary will be acquired by UBM Group, a leading local player in crop trading, compound feed, and feed ingredients. The deal is expected to close in August 2025.
Piet Hilarides, CEO of Royal Agrifirm Group, said the divestment supports the company’s focus on markets where it holds a strong competitive position. He believes its Hungarian operations will thrive under UBM’s leadership.
