Agurotech’s technology collects data from the sensors and weather stations, which is then interpreted by their software and combined with agricultural models. This provides farmers with insights into soil conditions, local weather conditions and weather forecasts.
By utilising these insights, farmers can optimize their resource usage, particularly water and fertiliser, leading to more efficient and sustainable farming practices.
Agurotech’s solutions have demonstrated the ability to increase crop yields while promoting sustainability in agriculture.
Founded in 2020 by Joelle van den Brand and Lilia Planjyan, Agurotech aims to address critical challenges in the global food supply chain by helping farmers adapt to climate change and increasing resource efficiency. The company is currently focused on the Netherlands but has plans for international expansion.
Higher yields and sustainable farming
“Our system has been proving for nearly five years that farmers can grow more effectively with the help of our hardware and software,” said Van den Brand. “Optimising water, frost protection, fertigation, pesticides and crop protection usage also contributes to more sustainable agriculture.”
Farmers worldwide are facing new challenges, including extreme drought and unpredictable weather conditions. Traditional farming methods are no longer sufficient in this changing environment. Data-driven insights offer farmers an opportunity to adapt and make their practices more resilient for the future.
Maintaining momentum
The investment will allow Agurotech to expand internationally at a faster pace, it said. “We now have hundreds of customers and are gaining traction in more regions, especially in Southern Europe, the Middle East, the US, and Canada. For these new markets, we need to build inventory, hire staff, set up services, and establish local partnerships—all requiring significant investment. Thanks to this funding round, we can maintain our momentum and grow even faster,” said Planjyan.
Navus Ventures, Rabo Ventures and ROM InWest aim to further support the digitisation of agriculture and promote more efficient use of resources in the sector through the investment.
“Since our initial investment two years ago, Agurotech has developed and delivered great technology that is helping farmers to get practical insights and tangible results from their farm’s data, leading to a customer base of hundreds of farmers across Europe,” said Jaap Zijlstra from Navus Ventures.
Pieter van der Meché, head of Rabo Ventures, added: “At Rabobank, our core values and Banking for Food Strategy are deeply aligned with Agurotech’s mission to enhance sustainable resource use. By leveraging smart agriculture tools and optimizing water use, Agurotech empowers farmers to achieve greater efficiency and sustainability. We look forward to supporting Agurotech on their journey to revolutionize agriculture and contribute to a more sustainable future and support their expansion starting with Spain and Italy.”
